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Ford Dealer Owosso - Signature Auto Group

Welcome to Signature Auto Group: Your Owosso Ford Dealers for New & Used Ford Sales

Welcome to Signature Auto Group Ford, your Lakes Region Ford destination for new, used and certified pre-owned Ford vehicles. We are committed to making your experience at Signature Auto Group Ford the best dealership experience you’ve ever had, whether you’re a new customer or a loyal returning friend.

Whether you’re visiting us for Ford sales, financing, or service, our committed customer service team at Signature Auto Group Ford makes it their mission to give you the exceptional customer service that you deserve. Whether you’re looking for a new Ford car, truck, or SUV, we can help!

Browse our extensive inventory online or come see us today. We specialize in matching our customers with the right vehicle for them, which might mean the versatility of a crossover SUV like the Ford Escape or Explorer, the durability and utility of Ford F-150 trucks, or the performance of the iconic Ford Mustang. Regardless of what you’re looking for, Signature Auto Group Ford can help.

We are also proud to serve Michigan business owners! Our fleet of commercial Ford trucks and vans, offer you a reliable, high-quality option to make your life easier.

Our family-owned Ford and Lincoln dealership in Perry and Owosso, MI is ready to serve you, as we have done for more than 35 years.

Customer Reviews

  • This dealereship is TOP NOTCH!!! Complete customer service from the time you drive on the lot. Gerrick, David, and Andrew are oustanding. We have purchased three cars at this dealership and will definitely purchase other ones there.
    Tanya Deneen - Ford
  • Great Service, Located right off of Freeman Lake so you can go to the lake while you wait. Additionally, their café is has really great choices.
    Freddie Murphy - Toyota
  • My serpentine belt exploded while I was driving down 31W. Luckily, there was enough left of it for me to steer into a Five Star. Doug's quickly towed me out to Swope.
    Cassidy Stock - Nissan
  • Great customer service, they worked with us on the price and offered great financing on a used vehicle. Aaron was genuinely helpful and made us feel like they really wanted our business. Very nicely remodeled inside, it felt very fancy but everyone was down to earth.
    Karina Perry
  • Best parts department I've been to. I will suggest this place to anyone in need of parts. I've been going there for years and the manager knows me by name and is very kind and helpful.
    Jayne Dorayme
  • I love my Ford F-350 Platinum Super Duty. I get all my service done on my big 4x4 Plow truck. Professional and friendly service. Knowledgeable and fast. Always get me in and out and explain all that needs attention. Even find a few things like a slashed tire on the inside from a track grazed while washing my big truck in the auto wash down the road. Could of been a horrible blowout. They saved me a nasty accident and even costly repair. Love the team at Signature Ford Lincoln.
    Daniel Middleton
  • Bart was our personal vehicle guide around the lot. He was super helpful and not pushy. Being in sales myself I walk away from pushy. Bart was awesome and talked to both my wife and I equally. Rich and Jim were super nice also. The staff there is very nice and I like the touch of having our names on a welcome board as we walked in. Glad to see that some dealers treat buyers as people and not another sale. We will be back. - the Matson’s.
    Matthew Matson
  • Leased a new Ford F150 and the dealership was awesome. If you want the best deal go see Randy Bailey. He treated me with the upmost respect and professionalism. He really knows his stuff and will strive to get you the best deal possible. Randy went above and beyond to get me in this new truck. Everyone at the dealership is professional and very courteous. The dealership is very clean and well kept. I will definitely be a return customer and will tell all my friends what a good experience I had at Signature Ford. Thanks
    Mike Garrison
  • The best car buying experience ever, they earned a life time customer! My salesman Randy Baily was the best!!!! Thanks Signature Ford!
    Clint Garcia
  • Their Service department was very responsive and open about the whole thing, really. From what was found, what the cost would be, etc. To boot, the cost this last time was actually lower than the estimate. I would like to note here as well, for small things (airing up my tires, reattaching the engine compartment cover - being that its a ford focus, this would have sucked to get under and do myself) they do for free too. At the rate they are going, I will be a customer for life. ***EDIT***: Just got a call for review, missed the call so I figure here is as good a place as any. They still take phenomenal care of my vehicles. HOWEVER one thing that I have taken note of is getting things scheduled. Michelle is great, gets things scheduled, gives calls back in a reasonable time. BUT ****I CALL TO REACH SOMEONE**** not to get a call back 30 minutes later to schedule. I am busy, as are most during business hours. To make customers wait just to get a hold of your establishment is silly; I know first hand this only affects service, not sales... I will continue to go through the tedious process because in most cases I can answer, but it is a problem I have noticed in recent years.
    John Clark
  • My daughter and I came from out of state to purchase a used vehicle. Bart was our salesman and was very helpful and not pushy! This made for a smooth transaction. He didn’t try to take advantage of us because we were women, like so many salesmen do. He was very honest and we easily negotiated a deal. I would probably drive 4 hours again to purchase another vehicle from him. My daughter and I were very happy with this dealership and our salesman.
    Angie Altizer
  • Had to trade in a vehicle. These guys were always responsive and polite on the phone. Had a great buying experience in a relaxed environment with out pressure. Randy who sold me the car was patient, and reasonable. Buying a car can be frustrating but these guys are a class act.
    Jonathan Deck
  • My daughter and I came from out of state to purchase a used vehicle. Bart was our salesman and was very helpful and not pushy! This made for a smooth transaction. He didn’t try to take advantage of us because we were women, like so many salesmen do. He was very honest and we easily negotiated a deal. I would probably drive 4 hours again to purchase another vehicle from him. My daughter and I were very happy with this dealership and our salesman.
    Angie Dye