Ford Dealer Owosso - Signature Auto Group

Welcome to Signature Auto Group: Your Owosso Ford Dealers for New & Used Ford Sales

Welcome to Signature Auto Group Ford, your Lakes Region Ford destination for new, used and certified pre-owned Ford vehicles. We are committed to making your experience at Signature Auto Group Ford the best dealership experience you’ve ever had, whether you’re a new customer or a loyal returning friend.

Whether you’re visiting us for Ford sales, financing, or service, our committed customer service team at Signature Auto Group Ford makes it their mission to give you the exceptional customer service that you deserve. Whether you’re looking for a new Ford car, truck, or SUV, we can help!

Browse our extensive inventory online or come see us today. We specialize in matching our customers with the right vehicle for them, which might mean the versatility of a crossover SUV like the Ford Escape or Explorer, the durability and utility of Ford F-150 trucks, or the performance of the iconic Ford Mustang. Regardless of what you’re looking for, Signature Auto Group Ford can help.

We are also proud to serve Michigan business owners! Our fleet of commercial Ford trucks and vans, offer you a reliable, high-quality option to make your life easier.

Our family-owned Ford dealership in Perry and Owosso, MI is ready to serve you, as we have done for more than 35 years.

Customer Reviews

  • Great customer service, they worked with us on the price and offered great financing on a used vehicle. Aaron was genuinely helpful and made us feel like they really wanted our business. Very nicely remodeled inside, it felt very fancy but everyone was down to earth.
    Karina Perry
  • Best parts department I've been to. I will suggest this place to anyone in need of parts. I've been going there for years and the manager knows me by name and is very kind and helpful.
    Jayne Dorayme
  • I love my Ford F-350 Platinum Super Duty. I get all my service done on my big 4x4 Plow truck. Professional and friendly service. Knowledgeable and fast. Always get me in and out and explain all that needs attention. Even find a few things like a slashed tire on the inside from a track grazed while washing my big truck in the auto wash down the road. Could of been a horrible blowout. They saved me a nasty accident and even costly repair. Love the team at Signature Ford Lincoln.
    Daniel Middleton
  • Bart was our personal vehicle guide around the lot. He was super helpful and not pushy. Being in sales myself I walk away from pushy. Bart was awesome and talked to both my wife and I equally. Rich and Jim were super nice also. The staff there is very nice and I like the touch of having our names on a welcome board as we walked in. Glad to see that some dealers treat buyers as people and not another sale. We will be back. - the Matson’s.
    Matthew Matson
  • Leased a new Ford F150 and the dealership was awesome. If you want the best deal go see Randy Bailey. He treated me with the upmost respect and professionalism. He really knows his stuff and will strive to get you the best deal possible. Randy went above and beyond to get me in this new truck. Everyone at the dealership is professional and very courteous. The dealership is very clean and well kept. I will definitely be a return customer and will tell all my friends what a good experience I had at Signature Ford. Thanks
    Mike Garrison
  • The best car buying experience ever, they earned a life time customer! My salesman Randy Baily was the best!!!! Thanks Signature Ford!
    Clint Garcia
  • Their Service department was very responsive and open about the whole thing, really. From what was found, what the cost would be, etc. To boot, the cost this last time was actually lower than the estimate. I would like to note here as well, for small things (airing up my tires, reattaching the engine compartment cover - being that its a ford focus, this would have sucked to get under and do myself) they do for free too. At the rate they are going, I will be a customer for life. ***EDIT***: Just got a call for review, missed the call so I figure here is as good a place as any. They still take phenomenal care of my vehicles. HOWEVER one thing that I have taken note of is getting things scheduled. Michelle is great, gets things scheduled, gives calls back in a reasonable time. BUT ****I CALL TO REACH SOMEONE**** not to get a call back 30 minutes later to schedule. I am busy, as are most during business hours. To make customers wait just to get a hold of your establishment is silly; I know first hand this only affects service, not sales... I will continue to go through the tedious process because in most cases I can answer, but it is a problem I have noticed in recent years.
    John Clark
  • My daughter and I came from out of state to purchase a used vehicle. Bart was our salesman and was very helpful and not pushy! This made for a smooth transaction. He didn’t try to take advantage of us because we were women, like so many salesmen do. He was very honest and we easily negotiated a deal. I would probably drive 4 hours again to purchase another vehicle from him. My daughter and I were very happy with this dealership and our salesman.
    Angie Altizer
  • Had to trade in a vehicle. These guys were always responsive and polite on the phone. Had a great buying experience in a relaxed environment with out pressure. Randy who sold me the car was patient, and reasonable. Buying a car can be frustrating but these guys are a class act.
    Jonathan Deck
  • My daughter and I came from out of state to purchase a used vehicle. Bart was our salesman and was very helpful and not pushy! This made for a smooth transaction. He didn’t try to take advantage of us because we were women, like so many salesmen do. He was very honest and we easily negotiated a deal. I would probably drive 4 hours again to purchase another vehicle from him. My daughter and I were very happy with this dealership and our salesman.
    Angie Dye
  • Brett in service was amazing. Not only does he know my mother by name but as a new customer he treated me like a life long customer. He went above and beyond to make things smooth. Great job to the mechanics my car feels brand new.
    Angela Kozan
  • Great service!! We just bought two cars this year and have bought a lot of new ones in the previous year's great deal come and pick your car up if you need service bring you a car to have while their service in it also when you buy a new car they would deliver it right to your door sweet!
    MK Buddy
  • Was a pretty good experience. My salesman was knowledgeable and I didn't have to bicker with them on trade value. I did have to pay a dealer prep fee, which I feel is a "hidden fee" and I wasn't impressed with that. Overall I had a good experience with the sale.
    Chris Smith
  • Signature was awesome! After having a horrible experience at another Ford dealership, we decided to drive an hour to Owosso to look at the Ranger we wanted. Bart was our salesman and was so nice to work with. It was a night and day experience from the previous dealership. Bart showed us how to synch up our phones and all the features in the Ranger. We were so glad we made the drive. The dealership was very clean and relaxed. Everyone was helpful to everyone else even if they weren’t working with us. Cheryl was also awesome in finding us the best financing deal. We will be back to Signature in the future for oil changes, and I will be bringing my car in as well even though I purchased it at another dealership. Overall a great experience. Thank you, Bart, Cheryl, and everyone at Signature!
    Sherise Thacker
  • Great Dealership! Nice people and quality service
    Joel Newhouse
  • I’m an employee here at the dealership but I am a customer as well. I want to say that our sales person, Randy Bailey goes above and beyond the point of sale and has been committed to helping us as we have needed service on our car. We had a scrape in the paint and a part on the back wiper break and Randy went the extra mile to make this experience painless and easy. if You need a guy to touch up/sand, paint and buff to fix a scrape in your paint look no further Their person did an awesome job. We are extremely satisfied and proud to be apart of this Ford Family and I recommend doing business here.
    Robbie botke
  • Extraordinary service. Delivered our vehicle and were very thorough with the vehicle orientation.
    David Jeup
  • I have been a customer here for a few years. I like the sales team and also the service department. I drive from Swartz Creek to Owosso because of the good experiences here.
    C Rivett
  • Newly remodeled store. The best and cleanest used car inventory in shiawassee county. Friendly sales staff and concierge service where they pick up and or deliver your car. These guys go the extra distance. Also lots of customer parking, sparkling floors and bathrooms, free coffee. Also there is a restraunt next door if your hungry you can get a bite to eat while your car is being serviced.
    bruno fabbri
  • Best
    Chuck Holland
  • Bart Sadler and Jim Lawrence were great! It was a pleasure doing business with them. Highly recommended.
    Teresa Babechenko
  • Salesman Aaron and Manager Cheryl were extremely professional and helpful with the purchase of my '16 Lincoln MKZ Hybrid. They went above and beyond with my requests and GAP related issues due to refinancing after the fact. I drove over 3 hours to purchase my car and it was worth every second. I would highly recommend this dealership to everyone. Attached photo is from my road trip in Tennessee!
    Rob Zervos
  • Bart and the entire finance/sales team at Signature went above and beyond for me. They were fair, honest, and easy to work with. It’s a little bit of a drive from Lansing, but worth it.
    Michael Tiffany
  • Great people to work with and no pressure. Randy, Cathy and Cheryl work as a team to get you what you want. My second vehicle purchased here, ill be back for my next one !!
    Harry Bigler
  • Great service department,good people to assist you on your needs, very friendly
    Bill Friess
  • I only went there to have the oil change in my son's Chevy Silverado HD. Also, rotation of the tires. They were the most friendly dealership I have been in. Everyone went out of their way to great us and ask if they could get us anything. I would go to this dealership again, without hesitation. Jim Nicholls.
    James Nicholls
  • Great Service Department. Thanks Matt for getting the job done faster than expected and Ryan for saving me another trip back to the dealership by using all of your resources and finding the part I needed. You guys rock!
    Paul Drake
  • Great people, treated us real good, would definitely recommend them.
    Doug Shelton
  • Professional friendly staff and knowledgeable about their products.
    Randal Pierce
  • Just recently received our new Fords. After many years of leasing numerous vehicles from Ron Rigdon and Rich Freiling, we would never consider not driving the extra distance to get to this dealership. Honesty and appreciation is the way this dealership does business year after year.
    Roy Johnson
  • Great customer service. My wife and I were in and out with our new vehicle.
    Tony Rankin
  • Service was great, answered all my questions. Made some suggestions for future service as well.
    Brett Freshour
  • Always fast, professional service. Need a good car sales person? Ask for Jackie. She is amazing!
    Brian Hile
  • This so far has been our best dealership experience!! We just purchased a Dodge Caravan and couldn't be happier! Salesman Aaron was really helpful. He was personable and not pushy, which we appreciated. We had to wait a bit for all the paperwork to get filled out and they invited us into a nice lounge where we could wait with our 2 little children. Aaron even sat with us a couple of times and chatted. He made the whole experience super easy n relaxing. They even showed attention to the kids. We will definitely be back, if a new vehicle is needed in the future!!
    A N
  • Our salesman Randy was fantastic the process was super fast no pressure and I thought the price was extremely Fair Cheryl the finance manager presented all my options in a very professional manner and got me a super low interest rate can't say enough about the staff in my experience at this dealership!
    Ron Feher
  • This was my first experience buying a vehicle here but I've used their service department several times. Everyone here is great. Randy Bailey is one of the best! I told him what I wanted and he found the perfect vehicle for me. Their finance team was extremely helpful and I was able to trade in my old vehicle without issue and get a great deal on the vehicle I've wanted for years!
    Ashleigh Lauderdale